How Significant is any of Cultural homogenisation to the development of the global tourism and/or hospitality industry?

How Significant is any of Cultural homogenisation to the development of the global tourism and/or hospitality industry? The main aim of this essay is to explore the role of cultural homogenization to the development of the global hospitality and tourism industry in the acceptance of products and consumer behaviour in the different contexts. This essay will start by walk around the common character of consumers demand and consumption following discuss some key issue of perspectives on consumers demand and, more especially consumers attitude. Consumers attitude is habitually view as a by- product of homogenization (Reisinger, 2009). Shopping and expenditure have many circumstances; the resulting consumer mentalities wield a thoughtful impact upon economic activities. Simultaneously, the wide-reaching media also can influence people spending desire. In the globalization viewpoint, the perception of cultural homogenization can be exaggerated (Pieterse, 2009), after all, the global, the national and the local characteristics of social space interlink in different combinations. Indeed, a further dimension i nto the geographical spectrum, cultural homogenisation could increase cultural pluralism (Scholte, 2002). Cultural homogenization comprises the appearance of customer approaches, the uprising of local culture, the collision of elite culture and the impact of modern technology. The key point is to remember that, although a variety of firms have successfully placed themselves globally. But their products and services continue to be consumed by different people in different ways. (Asgary Walle, 2002). It is the view of (Demooij, 2004) that in new global consumers has become increasingly similar in their values and behaviour patterns despite their national cultural characteristics. Global consumers are increasingly eating the same food wearing same brands and watching same TV programs. Another point in favour of (Demooij, 2004) is that the modern world has experienced significant cultural destruction. A high overflow of consumerism has apparently forced cultural levelling from corner to corner in the world via a multitude of global agents such as Coca-Cola, Nike, MTV, Microsoft and McDonald s (Saee, 2004). It can be argued that the process of cultural homogenization and Heterogenization occur simultaneously at difference levels. The homogenization of the consumption patterns occurs at the international level whereas the efforts to maintain cultural uniqueness and distinctness occur more at the regional and local level. Homogenization and globalization have a tendency to be the area of elite, because the affluent and people who are wealthy can manage to pay for the products available in global markets. Wealthy, well cultured and well travelled individuals from diverse backgrounds can easily interact with the fashionable environment by help of the modern technology especially the internet. People from different backgrounds are now able to interact globally as never before. Internet makes the world smaller, more accessible and increases the level of cultural homogeneity. Although the internet does not allow people to fully understand other places and lifestyles, but it does allow people t o access more information than in previous human history. (Asgary, and Walle, 2002); (Reisinger, 2009). The understanding of the world becoming smaller with a growing sensitivity to cultural differences is a part of the general cultural turn, which involves a wider self-reflexivity of modernity. Modernization has been advancing like a steamroller; a fundamental dispute is whether cultural homogenization actually exists or is a fairy story or flashy public speaking. Paul Thomson (1996) criticize it as a globalization rhetoric or global aloney their key arguments is that before 1914 the world economy was more internationalized than at present. The unquestioned cultural hegemony of the west is past. New patterns, fashions, confluences and mixtures are taking shape. Growing relationship between the BRIC (Brazil, Russia, India, and China) and Chime (China, India, and Middle East) are increasingly changing all fact of global trends. An example is the Korean wave in East Asia -the popularity of Korean soap Operas, movies and music which has already peaked. At the same time growing global int erconnectedness directing towards cultural standardization and uniformization as in the sweep of consumerism, an example is the McDonaldization, a short version of this momentum. (Sturges, 2005) (Yeniyurt and Townsend, 2003) The opinion of (Ritzier, 2004) is McDonaldization affects not only the restaurants business but also education, works, leisure, the family and virtually everywhere .it has shown every indication of an unavoidable process, sweeping through the challenging tradition of the world. McDonalds is a global icon of fast food and a symbol of cheap and convenient food. One objection to this argument is that it is not true worldwide. Many countries namely, In Russia, Argentina, as in china people pay high prices for this American ambience visit (Asgary Walle, 2002). It might be said that though McDonaldization process increases the level of cultural homogeneity but put forth a dominating impact upon many other countries societies. However, there is an argument that there is no such thing as a global consumer one cannot distinguish among European, American, or Asian consumers because of the differences in their lifestyles across continents as well as the local regional and national level. For e xample, although there are clear differences between the EU countries, there is also a fundamental disparity in their value systems and lifestyles (Wierengn at all, 1996). A high level of consumption generally believed to be a symbol of the good life. Also global consumer culture detects that people are strongly believe in the unlimited ability and achievements of science and modern technology (Scholte, 2002); (Pieterse, 2009). Tourism is one of the worlds largest multinational economics activities .it involves the greatest flows of goods, services, and people on the surface of the earth, and it is therefore the most visible expression of globalization, Although the role and share of tourism in international trade is rising significantly the rapid speared of information technology has improved the efficiency of the industry operation as well as the quality of services provided to customers .it has also generated increased demand for new travel services (Reisinger, 2009).The development of sophisticated websites has allowed for the direct dissemination of travel information to potential clients. The internet has made travel products globally accessible at much lower cast. As a result customer demand has become more technology and internet -driven. From the post -modernist investigation (Williams, 2002) argues that tourism and hospitality organizations have to forget traditional marketing theory and market se gmentation, instead, they should provide variety, and updating offering, so that people can consume as their wish without reference to a standardized expectation. Example of globalization in the accommodation sectors have included hotel corporation and chain creation, joint venture, franchising, management contracts, and consortia of independent hotels major international hotel groups included intercontinental Hotels (The united Kingdom) Accor (France) and cendant, Marriott, and star wood hotels and resorts (united states )these hotel groups are involved in various countries worldwide (Inter Science Wiley.Com, 2007). For example, Marriott international managing 1300 hotels of different brand world wide with the access to 40 new markets (Scholte (2002); (Reisinger, 2009). Globalization in the retail sector includes partnerships, integration, and franchising Tour operators and travel agencies entered into partnerships and or integrated with hotels, charter airlines, retail distribution and cruise companies. American express developed a range of products in various sectors of the industry. Numerous studies suggest that a global tourist does not exist (Reisinger, 2009). Very different people live in the different countries of the world; they have different culture and behaviour patterns. For example, Asian consumers cannot be clustered in to one group because Japanese differ from, similarly there are differences among European consumers: German consumes differ from French. Because there are these cultural differences among consumers from different countries, the marketing mix also changes to suit the national characteristics. According to Scholte (2002) Globalization is the process of incorporating people into a single world. The world is becoming a global village. Todays, Globalization is not just about modernization or westernization. It is about an amplification of worldwide economic, socio-cultural, political and environmental relations. These relations link distant places in a such a way that what is happening locally is determined by what is happening globally (Saee,2004). Accesses to the knowledge and the knowledge itself have become the important factors determining the standard of living, beyond the labour and capital of production. Knowledge generates new ides, turns them into commercial products and services, and increases revenues and incomes of those who know how to use it. Unfortunately, not all nations and economics can benefit yet from globalization developments in new information technology, and access to knowledge (Houlihan, 1994). Cultural homogenisation is perceived by some as discriminatory and moving against human rights. Critics of globalization claim that globalization brings An increased polarization of the world in favour of the stronger economics Poorer countries become dependent on activities in major economics such as United States. The gap dividing rich and poor nation is rapidly increasing. Rich and powerful nations have capital and technology, poor and power less nations do no have access to capital and information technology (Saee,2004). Some behaviour that the process of globalization has led to a culture heterogenization. Heterogeneity is developed through an increasing emphasis on local cultural elements such as languages, religion tradition food, shared history, or the role of family. However, the method of cultural heterogenisation is restricted, global foreign brands, theme parks, films, and television programs have different meaning and impact in the world. The western cloths, soft drinks, cigarettes, liquor, films and books that flooded eastern and central European countries significantly differed from the ethnic clothing and foods and thus were not always popular on the local markets (Pieterse, 2009). Hybridization is an answer to the cultural differentials of ethnic and nationalist polices because it takes as its point of departure precisely. Hybridization reflects a post-modern sensibility of cutnmix, contravention. It represent in Foucaults term, a resurrection of subjugated knowledge. It also goes under various aliases such as syncretism, realization, message; Global localization and local globalization make, first, an empirical case: that processes of globalization, past and present, can be adequately described as process of hybridization. Terrorist incident in Bali, The war in Iraq, the economic crisis, and the corporate scandal such as Enron, Leman Brothers, has made people anxious about security and survival. Evidence quoted by the impacts of war and terrorism is significant. Between October and November 2002, visitors to bali dropped by 60 percent. in the UK holiday booking were down 20 percent In February 2003 on the previous year, as a consequence British Airways intend ed to discard 13000 jobs by March 2004 (Mullins, 2004). To conclude, the tourism and hospitality industry is people based, this is an industry run by people and for people. The real potential for the tourism and hospitality companies lies in their people. Cultural homogenization process has opened new opportunities for developments in hospitality industry and has facilitated growth in tourism through developments in technology and products. (Peric, 2005). (Demooij, 2004) argued that in global consumers has become increasingly similar in their values and behaviour patterns. (Demooij, 2004) beliefs can be supported that but (Hatch Schultz, 2003)) argue that there is no such thing as a global consumer (Reisinge, 2009) argues are similar to(Richardson,2004) that a global tourist does not exist, different people live in the different countries of the world; they have different culture and behaviour patterns. Richardson, (2004) is certainly correct when he says that consumers behaviour lying on different contexts. The opinion of (Ritzier, 2004) is McDonaldization affects virtually everywhere and has shown every indication of an unavoidable process. It is a global icon and symbol of cheap, convenient food but (Asgary Walle, 2002) argued that, this could be in the United States but not true worldwide. There is no doubt that the process of cultural homogenization has been strengthened by the rise of the internet and other information technologies, companies such as Yahoo , Microsoft , Google , and Motorola have become more important cultural icons like McDonalds and Coca -cola. Finally it can be said that global market is shrinking through globalization and fact that multinational companies are becoming commonplace due to the fundamental reason. Businesses are coming face to face with a multicultural workforce structure in order to obtain competitive advantage. (Dana et al.2008); (Pieterse, 2009); (Reisinger, 2009); (Oliver, 1999) Bibliography Asgary, N. and Walle, H.(2002) The Cultural Impact of Globalisation: Economic Activity and Social Change Emerald Group Publishing Ltd. Vol. 9 Issue 3 p58-75, 18p. Dana, L.A., Merz, M.A., and Yi, He. (2008) A categorization approach to analyzing the global consumer culture debate.Vol.25 issues 2, p166-182.[online] Available at>http://web.ebscohost.com/ehost/detail?vid=11hid=101sid=5c2cc1e6-8b45-4bbc-8e09-202ebd5e71b1%40sessionmgr112bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buhAN=32929622 >[Accessed on 2nd January 2010] De Mooij, M. (2004), The future is predictable for international marketers: converging incomes lead to diverging consumer behaviour, International Marketing Review, Vol. 17 No. 2,pp. 103-13. Hatch, J.M. Schultz, M. (2003) Bringing the corporation into corporate branding.Vol.37issue7/8,p10411064.[Online]Availableat>http://web.ebscohost.com/ehost/detail?vid=9hid=101sid=5c2cc1e68b454bbc8e09202ebd5e71b1%40sessionmgr112bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buhAN=10701191>[Accessed on 2nd January 2010] Houlihan, B. (1994) Homogenization, Americanization, and Creolization of Sport: Varieties of Globalization. Vo. 11 issue 4, p-356-375. [Online]Available at> http://web.ebscohost.com/ehost/detail?vid=15hid=101sid=5c2cc1e6-8b45-4bbc-8e09-202ebd5e71b1%40sessionmgr112bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=rstAN=16683062>[Accessed on 2nd January 2010] Inter Science Wiley.Com (2007) The World Economy[online] Available at> http://www3.interscience.wiley.com/journal/120174061/abstract?CRETRY=1SRETRY=0 [Accessed on 5th January 2010.] Mullins, L.J. (1996), Management and Organizational Behaviour, Pitman:London. Oliver, C. (1999) Two ways to look at learning regions in the context of globalization: [Online] Available at http://search.ebscohost.com/login.aspx?direct=truedb= eoahAN=4377847 site=ehost-live>[Accessed: 26th Nov 2009 ] Peric, V. (2005).Tourism and globalization in the proceedings of the 6th international conference of the faculty of Management koper, congress centre Bernardin, solvenia, 25(3) 24-26. Pieterse, J.N.(2009).Globalization and culture : global mlange 2ed USA: Rowman Littlefield Publishers Inc. Reisinger, Y. (2009). International Tourism: Cultures and Behavior. Oxford: Butterworth-Heinemann. Richardson, J.B. (2004) Can consumers be predicted or are they unmanageable?Vol.16,Issue:3, p160-166, p7. International Journal of Hospitality Management:[Online].Availableat[Accessed: 20 Nov 2009] Ritzer, G.(2004) The McDonaldization of Society: Revised New Century Edition.Calfornia: Pince Forge Press Saee, J. (2004). Managing organizations in a global economy: An intercultural perspective. Australia: Thomson. Scholte,A.J.(2002)WhatIsGlobalization?TheDefinitionalIssueAgain[online]Availableat[Accessed on 20 December 2009]. Sturges, P.(2005) Understanding cultures, and IFLAs Freedom of Access to Information and Freedom of Expression (FAIFE) core activity. Vol 61 issue 2 p296-305. [Online]Available at>The homogenizing and particularizing approaches Vol. 49. Issue 4. P353361[online]Availableat[Accessed: 20 Nov 2009] Williams, A. (2002) Understanding the Hospitality Consumer, Oxford: Butterworth Heinemann. Yeniyurt, S. and Townsend,J.D.(2003) Does culture explainacceptance of new products ina country?. Vol. 20, issue 4, p-377. .[Online]Availableat> http://web.ebscohost.com/ehost/detail?vid=13hid=101sid=5c2cc1e6-8b45-4bbc-8e09-202ebd5e71b1%40sessionmgr112bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buhAN=12108430 >[Accessed on 2nd January 2010]

Academy Awards Ceremony

At the very first Academy Awards ceremony in 1929, the writing awards were already split into two categories: Best Writing, Original Story and Best Writing, Adaptation. (For the record, that first year saw the only presentation of an Oscar for Best Title Writing, an art that had become obsolete by the following year.) Over the next few decades, the delineation of the screenplay awards morphed a bit. For a while, three awards were presented: Best Original Screenplay, Best Original Story, and Best Story and Screenplay- confusing categorizations that speak to the tortured distinctions made by the Writers Guild when determining authorship. But for the last half century, the sensible division between an original screenplay and a screenplay based on a preexisting work has held. Writers and their audiences see a difference between the art of creating characters, situations and dialogue out of whole cloth and the art of turning an existing work into a film script with all the requisite transformations that such a translation entails. This is not to say that the distinction between an original and adapted work is always clear. In 2000, Joel and Ethan Coen ‘s O Brother, Where Art Thou? was nominated for Best Adapted Screenplay thanks to a credit on the film that cheekily stated it was based on Homer's Odyssey. Eyebrows rose all over Hollywood: O Brother had about as much to do with the Odyssey as did The Wizard of Oz or really any story about someone lost who wants to go home. The Coens were perhaps prompt- ing the age-old debate as to whether any artwork, especially a narratively driven artwork, is ever truly original. In a broad sense, every storyteller obviously builds on the stories that came before him or her and relies on pre-programmed audience expectations. Harold Bloom's Anxiety of Influence addresses this topic with great insight, and an entire academic discipline, the study of â€Å"Intertextuality,† analyzes this phenomenon. The Oscar nominees for Best Original Screenplay this year – American Hustle, Blue Jasmine, Dallas Buyers Club, Her, and Nebraska – all utilize existing genre tropes, standard (or subverted) plot devices, patterns of dialogue derived from previous works, and so forth. Blue Jasmine is quite consciously based on Tennessee Williams' A Streetcar Named Desire, with virtually every character and situation a direct outgrowth of the earlier work. The dialogue is new, but it's debatable as to whether the work is â€Å"Original† in the strictest sense. Certainly it is much more of an adaptation than O Brother, Where Art Thou? Conversely, one of the nominees for Best Adapted Screenplay this year is

Matthew Mazzotta Essay

In John Milton Cooper Jr’s â€Å"Why Wisconsin? The Badger State in the Progressive Era† he talks about why Wisconsin was the leading state in the progressive movement and if it was just by a freak accident or not. Wisconsin became known as the laboratory of democracy around this time period by leading the reform movements that became known as progressivism. Many people like to accredit this to its people’s naturally bright, creative, forward looking attitudes. Yet there was no good reason why Wisconsin should have been the state to take the lead with this movement. Urban reforms are what first made an impact in the change in Wisconsin’s laws. There were many municipal reforms in many of the larger cities and towns but none of them ever grew into full-fledged movements that made it to other cities and states. Wisconsin took the lead in this movement in 1900 when Robert M. La Follette won the governorship at the head of an insurgent republican party that wanted to reform railroad taxation, railroad regulation, and the direct primary. From that moment on Wisconsin would remain at the head of the movement. The timing of this was one of the big factors that contributed to Wisconsin’s success. There were state wide reform movements appearing all over the mid-west, Ohio or Michigan may have beaten Wisconsin to the punch if it wasn’t for La Follette’s election at that time. Historians like to say that a person does not a movement make. But without La Follette Wisconsin probably would never had advanced as far as it did. Another fact that helped Wisconsin enter the reform as early as it did was its relative weakness of the conservative business allied elements that held power in the Republican Party, there was no political machine that ran the state. So clearly Wisconsin’s leading role in the progressive movement was not all due to one man, but that doesn’t make La Follette’s impact in the state any less real. Wisconsin became the lead in this movement by being the first to enact laws on a state level, which would never have happened so fast if it wasn’t for La Follette.   Between his elections he made sure to keep his name out there in the people’s minds by tirelessly speaking about reform issues, he also contacted likeminded leaders in counties and towns across the state and kept their names in an elaborate filing system, talking with them through frequent letters and meetings. La Follette’s followers called themselves â€Å"progressives† one of the first times the word that would become the signature for this era was used. Thanks to Muck-raking journalists who were pointing to La Follette and his state as shining examples on how to make things better, Wisconsin become renowned as the flagship state for reform. The progressives in the state would have times where the â€Å"Stalwarts† took control of the state but after a few of those times the progressives help on to control for over 20 years. So in conclusion, there were many reasons why Wisconsin was the leading state in the reform policies of the progressive era. Some of the reasons are directly related to people and their actions, and some are thanks to good luck and amazing timing. La Follette was the main reason that Wisconsin was able to do so well for itself, his amazing charisma unrelenting drive for changed is what pushed Wisconsin to pass all the reform laws that’s it did so early in the era. Yet if La Follette didn’t get elected when he did Wisconsin may have been lost in the confusion because other states would have beat them to the punch. Another reason why they did so well was because of their lack of a strong political machine that ran the state making it easy to pass laws and change things that have been the same in the state for so very long. So all in all La Follette was the main reason that Wisconsin was the flagship of the progressive movement, but he had plenty of help from luck, good ti ming, and amazing circumstances.

Media Influence The Cause of Copycat Crimes - 607 Words

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